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Building the Perfect AI GTM Engineer

Discover how to build and implement AI-powered Go-to-Market engineers that automate sales processes, qualify leads, and drive revenue growth for your business.

Finn Mallery
Finn Mallery2 min read

CEO/Co-Founder @ Origami

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The future of outbound is programmable.

Most sales teams don't have a pipeline problem. They have a research problem.

Hours lost chasing the wrong accounts. Manual qualification. Guesswork signals.

That ends now.

Enter the AI GTM Engineer

Not a chatbot. Not another "AI SDR."

A true operator built from your process, trained on your motion, and engineered to run the parts of go-to-market your team hates doing.

Think of it like your best sales researcher, if they never got tired. And ran 24/7.

You Don't Buy It. You Build It.

With Origami, you're not renting generic automation. You're building your own GTM engineer, a research agent tuned to your ICP, sourcing logic, and qualification criteria.

You configure:

  • The signals it tracks

  • The filters it applies

  • The logic it uses to say: this one's worth your time

Then? It runs. Forever.

From Reps → Systems

This is how the best team's scale. Not by hiring more SDRs. By folding repeatable motions into agents that execute relentlessly.

The result?

  • Higher signal pipeline

  • Fewer missed accounts

  • Reps focused on closing, not clicking

The Future's Not in Headcount, It's in agent count.

And the best sales teams? They're not waiting for it.

They're building it.

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